Picture this: it's 2:14 on a Tuesday afternoon. A homeowner's water heater just gave out. She grabs her phone and calls the first plumber she finds online. It rings. And rings. No answer. She hangs up and dials the next name on the list — and that business picks up. Guess who just booked the job? Here's the part that stings: the first plumber may have actually been the better choice. He simply had his hands full — literally under a sink — and couldn't get to the phone in time
